Chapter 5 Social Media Guidelines and class discussion

Companies and organizations that have ventured into the world of social media as a prominent source of advertisement, set guidelines for their employees to follow when accessing the companies social media sites. From recent reports within companies and their employees experiencing issues of bringing the company into disrepute, yet guidelines have become an essential for 24% of companies. This is usually simulated from employees giving their opinion about the brand they represent on their personal SNS, and at the same time employed and “representing” their company/brand.

Brand bashing among employees according to Beast of Traal.com’s blog  is ‘someone who posts inflammatory, extraneous, or off-topic messages in an online community.’ This is something that many employees of competitive brands are doing more often since SNS has been implemented in most organizations. For example, a major brand like Red Bull and their employees get on their personal social media profiles and bash Monster energy drink posting negative statements about the competitors brand. From being an employee at Red Bull our manager has stated the importance of how brand bashing is not permitted of any employee.

These factors of negative and ill-usage of social media sites within a company are the main reasons that managers install social media guidelines. Most companies create descriptive guidelines for their employees to know the “DOS” and “DONT’s” of the companies Social Media usage. The biggest recommendation that chapter 5 in the text states about guidelines of Social Media is when “Reminding employees to remain professional If they are not engaging with social media on behalf of an organization, they should state ‘views are my own’ on their social media profiles and should only visit these sites  when not actively involved in company business.”

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