Chapter 21 The future of PR education

This chapter discusses two sides of PR, from the point of who actually can do it and are there specific skills needed. There were two questions asked at the beginning of this chapter…..Is public relations a relatively simple craft that anyone with sufficient common sense and experience can practice? Or is it a complex managerial activity that requires lifelong learning. And in my opinion I think the answer to both questions are yes, simply because its all about the individual and the skills they poses.

On one side of PR an individual could just happen to have the creativity and “common sense” to perform different task in PR without having a diploma or any degree. Yet on the other side there may be an individual that may have this passion for PR but has to take courses in PR or just want to improve/enhance their craft. I think the degree and background comes into play when the individual may be seeking for a higher position in PR. Just like we talked about in class when Gina gave examples about her employee vs. the intern and how the intern out-shined the employee because of their passion and desire to work in public relations.

I love the example given in the text that mentions how an employer had followed a student throughout his college education and watched how he shaped his skill and ultimately got hired on with the company. This all happen because he put his self out there and the tools he used may have been more qualified then his degree classification.

So in the end, is it necessary to have a “lifelong learning” of PR or is “common sense” enough to get the job done?

 

Creating Your Brand

These are my takes on creating a personal brand.

I think branding is something that is very important for college students. Especially in your senior year, this is the time where your life changes and you have to make very important decisions. This decisions include choosing a career, buying a car, relocating and planning out your life long future. But it all starts with branding yourself. The definition of branding according to the business dictionary is the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

For students in Public Relations and Journalism this is something that can be done so easily. I would break down the definition to relate it to an individual and not a product. The individual is the image and their source of advertising campaigns happens through social media. Using Facebook and Twitter as free advertising and not tweeting and posting irrelevant things. Building your tone on social media or blogs as to who you are and what you aspire to do. Posting what you have done and researching what you would like to learn or do by using individuals that has already done it. Once you have established a significant and differentiated presence on “The Market” “Social Media” then you can retain and advance from your research and networking connections.

An article on mashable.com breaks down the 10 things needed to be successful in your branding endeavors.

1. Business Card- The card should contain your picture, your personal brand statement, as well as your *preferred* contact information and logo if necessary.

2. Resume/Cover Letter/ References Document- Prioritize each document with information custom to the target position. Take your resume online and add social features to it to make the ultimate social media resume, promoting your personal brand to the world and making it shareable.

3. Portfolio- This is something that every PR or Journalist should have, especially when seeking employment. This is a great way to display what you have done and show off your creative skills.

4. Blog/Website- This is something that we are currently working on in class, maintaining a blog and using Wix.com to create a personal website. These links should be on you business cards and other social media sites.

5. LinkedIn Profile- My group had the opportunity to research this site and teach the class what were the benefits of this. This profile is a combination of a resume, cover letter, references document and a moving and living database of your network. Use it to create your own personal advertising, to search for jobs or meet new people.

6. Facebook
7. Twitter
8. Video Resume
9. Wardrobe
10. Email Address

Chapter 17 Real-Time Public Relations

This chapter made a big impact in our class discussion and students had many different examples to share that related to the text.

In our class discussion of what measurement tools to use in an organization/company to calculate the positive, negative and neutral comments on social media sites about different brands and products. The class was broken up into groups of two’s and we were to come up with different tools/ways to measure the progress of social media. Some groups discussed different measurement tool sites that are made for companies to track the progress on social media, some of them were; Tweetreach, Hootsuite, Google Analytics, and How Sociable. These  Free Social Media Monitoring Tools  are free and low cost that companies and businesses can use to measure their social media activity. It also teaches you ways to increase in brand mentions, the number of conversions directly related to social media efforts and the growth rate of your online community. Businesses should know what they are measuring and why when choosing your social media monitoring tools.

With knowing all of this and monitoring the activity going on on your social media sites it is also VERY important to…..

  • (re)connect PR to the business
  • invest in knowledge, skills and policies
  • define analytic and workflow
  • an appropriate culture
  • rigorous measurement and evaluation.

These points are all essentials to what real-time PR success requires.

In my group we brought up a way to measure a companies product/campaign social media success by measuring time. By comparing your increase and decrease at an earlier time to now. And Gina mentioned how time can be measured in weeks, or even days. Lastly another way to measure social media success would be comparing products/campaigns. This can be done by comparing one product to a newer product and measuring the increase/decrease of one to the other. This helps the company to determine what direction to continue in.

 

10 Ways to Glamorize Graduation and then Document it via Pinterest

With the months leading up to graduation I have been very unenthusiastic about graduating. It could be a result of a lot of things from working three different jobs, constantly driving here and there, or the acne that has invaded my face. But, whatever the reason is I think I have finally found the solution. Over the past six months I have been a avid user of Pinterest. This has became my ultimate go to on “how to categories” and gaining great ideas on what to do in just about any situation. So I came up with the idea of documenting the way I plan to glamorize in the preparation of graduation. I will blog about it and visualize it via Pinterest/Instagram. But I had no clue as to what the top 10 things to do in preparation for graduating and actually being happy about it. So I looked to friends and those of the unknown for advice, whether they were a recent graduate or had great ideas as to what they would do. And here’s what I got……………………

I posed the question on Twitter, Facebook & Instagram using Tweegram. This way I could track the different suggestions and feedback to add to my list of 10 ways to glamorize graduation.

1. Take graduation pictures.

2. Shop for your graduation day outfit.

3. Make a pedicure and manicure appointment.

4. Set a spa day. (just for relaxation)

5. Buy your cap and gown.

6. Bedazzle your cap with something that illustrates who you are.

7. Invite tons of family and friends and send out graduation announcements.

8. Pick a restaurant to dine at after graduation.

9. Plan a graduation party to celebrate your accomplishments. (And to get money)

10. Know what your next steps are from your career to your future endeavors.

All of these things symbolize the top 10 ways to be happy and exited for your accomplishment of graduating with your degree from a college/university.
I will document this list by taking pictures of each thing that I do from the top 10 list via Pinterest and Instagram. My goal of this is to influence other young ladies that may be struggling with finding their excitement for graduation or just for someone who has no idea what to do. Through my Pinterest search of ways to glamorize graduation I did not find many results, with posting my board about this topic it will be able to reach many since it is not a popular topic. I plan to create a follow up piece with this topic that will list “The Things to do to Make sure you will graduate,” from financial aid and audits, etc,.