AS-L Case Study for PR Project

In this original post I would like to discuss the process and steps that I am taking to create the event for my AS-L project in Case Studies for Public Relations. Also I will give some details of what the event will consist of. This project requires me to volunteer with a non-profit organization and work with them on a event, fundraiser or visibility campaign. In this process I will be using my PR skills to help plan the event, creating press releases or flyers, and utilizing social media to advertise and post updates about the event.

My non-profit organization is Bethany Christian Services where their mission is to demonstrate the love and compassion of Jesus Christ by protecting and enhancing the lives of children and families through quality social services.¬† I will be working with youth from ages 14-21 and they will be participating an on campus event, for exposure to different college and career opportunities. The event will start with a campus tour at Eastern Michigan University, followed by a motivational speaker. This speaker will discuss resume building, being professional, and networking skills. Finally the day will end with a ‘Dress for Success Fashion show,’ which will display models in business casual attire and looks to dress professional for work or interviews.

I will utilize all my resources on EMU’s campus in terms of setting up the campus tour, and reserving an auditorium for the speaker and fashion show. Even though this event will not include EMU students I will post and semi-manage Bethany Christian Services social media site to create awareness to the public (EMU) about the “semi-partnership’ with EMU and Bethany Christian Services to help the youth explore bigger and greater opportunities. I will also create a press release and flyer to hand over to EMU’s Echo newspaper to inform them of what is happening on campus. This event will not only benefit me in completing my assignment outline, but will also give me exposure to event planning with a non-profit organization which is my PLN.

Lastly, my goals for Bethany Christians Services and their youth is to……

  • Expose the youth to a college campus setting.
  • Inform youth of higher education opportunities.
  • Create a culture shock, in this widely diverse setting.
  • Display professional dress wear to the youth.
  • Motivate and encourage the youth to take risk and to set goals.

Your Invited!!!

I remember when I use to get so excited to receive letters in the mail with¬†my name on it, especially an invitation to a birthday party. Now, that doesn’t even exist anymore well at least its the last thing that pops into your head when you are inviting people to an event. When its time for a party and you want to invite all of your friends you run to social media networks to create the event, inviting all of your friends. The most popular site to do this on is Facebook, you simply create the event, give it a name, some details, location, when, and start selecting your Facebook friends who you wish to come.

There are tons of online event sites where individuals can go to create an event page and have others come to their site to register for that particular event. Eventbrite is also equipped to where you can visit the site and discover new events in your area. In an article on it gives insights to the 13 Best Free Event Listing Websites. Some of these popular event websites are Eventful, Zvents,,,, and,

As a resort of all the new sites for listing events, this has become the official way to invite friends and family to special events. This tool has also become a top benefit for businesses and their social media marketing. In a Jeff Hurt blog The Top Five Benefits of Social Media Marketing, is generating more business exposure, increasing traffic, providing marketplace insight, generating leads, and developing loyal fans. This all ties back into creating events on social media networks, from inviting followers to live chats, events in local areas, and inviting followers to receive different offers. Raising awareness and creating customer loyalty is the main goal of social media and event listing for businesses, organizations, and personal use.