Social Media guidelines update Chapter 5

I wrote a blog a few weeks ago about the class discussion we had about chapter 5 and Coco Cola and their Social Media Principles. We explored their principles because of how in depth and descriptive they were in order to gain the cooperation of their employees.

I currently work at three different companies and neither of them have provided me with any social media guidelines. Even though one company that I work for has two sentences that states not posting at work activities on your personal social media sites. Yet this statement fails to go into detail on what employees can and cannot do according to the companies rules. At Red Bull a company that I work has recently appointment the captain of the Wings Team to create the social media guidelines for the area that I work in. These guidelines are to be approved by our supervisor before made official. When you think of who writes the guidelines you automatically think of a supervisor or manager but in this case an actual employee was appointed to create the social media guidelines, which is a good idea. This is a great idea because the team captain actually works in the position in which the guidelines will be implemented. She knows what is being done and things that may arise or different situations that we may be put in.

If companies don’t know where to start or how to create guidelines to instruct their employees I think by following Waddington’s DO’s and DON’T’s which state……..

DO

1. Think before you post

2. Add a ‘views are my own’ disclaimer where appropriate.

3. Correct errors openly and in a timely manner.

4. Be respectful.

5. Check privacy settings.

6. Disclose relationships and connections.

7. Regularly check for updates to your organization’s social media.

DON’T

1. Make an audience feel uncomfortable.

2. Bring your organization into disrepute.

3. Reveal company/client sensitive information or intellectual property.

4. Be fake.

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Chapter 5 Social Media Guidelines and class discussion

Companies and organizations that have ventured into the world of social media as a prominent source of advertisement, set guidelines for their employees to follow when accessing the companies social media sites. From recent reports within companies and their employees experiencing issues of bringing the company into disrepute, yet guidelines have become an essential for 24% of companies. This is usually simulated from employees giving their opinion about the brand they represent on their personal SNS, and at the same time employed and “representing” their company/brand.

Brand bashing among employees according to Beast of Traal.com’s blog  is ‘someone who posts inflammatory, extraneous, or off-topic messages in an online community.’ This is something that many employees of competitive brands are doing more often since SNS has been implemented in most organizations. For example, a major brand like Red Bull and their employees get on their personal social media profiles and bash Monster energy drink posting negative statements about the competitors brand. From being an employee at Red Bull our manager has stated the importance of how brand bashing is not permitted of any employee.

These factors of negative and ill-usage of social media sites within a company are the main reasons that managers install social media guidelines. Most companies create descriptive guidelines for their employees to know the “DOS” and “DONT’s” of the companies Social Media usage. The biggest recommendation that chapter 5 in the text states about guidelines of Social Media is when “Reminding employees to remain professional If they are not engaging with social media on behalf of an organization, they should state ‘views are my own’ on their social media profiles and should only visit these sites  when not actively involved in company business.”