Creating Your Brand

These are my takes on creating a personal brand.

I think branding is something that is very important for college students. Especially in your senior year, this is the time where your life changes and you have to make very important decisions. This decisions include choosing a career, buying a car, relocating and planning out your life long future. But it all starts with branding yourself. The definition of branding according to the business dictionary is the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

For students in Public Relations and Journalism this is something that can be done so easily. I would break down the definition to relate it to an individual and not a product. The individual is the image and their source of advertising campaigns happens through social media. Using Facebook and Twitter as free advertising and not tweeting and posting irrelevant things. Building your tone on social media or blogs as to who you are and what you aspire to do. Posting what you have done and researching what you would like to learn or do by using individuals that has already done it. Once you have established a significant and differentiated presence on “The Market” “Social Media” then you can retain and advance from your research and networking connections.

An article on mashable.com breaks down the 10 things needed to be successful in your branding endeavors.

1. Business Card- The card should contain your picture, your personal brand statement, as well as your *preferred* contact information and logo if necessary.

2. Resume/Cover Letter/ References Document- Prioritize each document with information custom to the target position. Take your resume online and add social features to it to make the ultimate social media resume, promoting your personal brand to the world and making it shareable.

3. Portfolio- This is something that every PR or Journalist should have, especially when seeking employment. This is a great way to display what you have done and show off your creative skills.

4. Blog/Website- This is something that we are currently working on in class, maintaining a blog and using Wix.com to create a personal website. These links should be on you business cards and other social media sites.

5. LinkedIn Profile- My group had the opportunity to research this site and teach the class what were the benefits of this. This profile is a combination of a resume, cover letter, references document and a moving and living database of your network. Use it to create your own personal advertising, to search for jobs or meet new people.

6. Facebook
7. Twitter
8. Video Resume
9. Wardrobe
10. Email Address
Advertisements

Chapter 17 Real-Time Public Relations

This chapter made a big impact in our class discussion and students had many different examples to share that related to the text.

In our class discussion of what measurement tools to use in an organization/company to calculate the positive, negative and neutral comments on social media sites about different brands and products. The class was broken up into groups of two’s and we were to come up with different tools/ways to measure the progress of social media. Some groups discussed different measurement tool sites that are made for companies to track the progress on social media, some of them were; Tweetreach, Hootsuite, Google Analytics, and How Sociable. These  Free Social Media Monitoring Tools  are free and low cost that companies and businesses can use to measure their social media activity. It also teaches you ways to increase in brand mentions, the number of conversions directly related to social media efforts and the growth rate of your online community. Businesses should know what they are measuring and why when choosing your social media monitoring tools.

With knowing all of this and monitoring the activity going on on your social media sites it is also VERY important to…..

  • (re)connect PR to the business
  • invest in knowledge, skills and policies
  • define analytic and workflow
  • an appropriate culture
  • rigorous measurement and evaluation.

These points are all essentials to what real-time PR success requires.

In my group we brought up a way to measure a companies product/campaign social media success by measuring time. By comparing your increase and decrease at an earlier time to now. And Gina mentioned how time can be measured in weeks, or even days. Lastly another way to measure social media success would be comparing products/campaigns. This can be done by comparing one product to a newer product and measuring the increase/decrease of one to the other. This helps the company to determine what direction to continue in.

 

{52 Week Money Challenge} The Easiest Way to Save $1,000+

{52 Week Money Challenge} The Easiest Way to Save $1,000+.

Exploitation of Children in the Media

Society needs to become aware of the exploitation of childrenin the media, and the problematic outcomes that children face. From child-stars, actors, little miss sunshine, and pageant contestants, all of these are forms of public exposure and can turn out to be the down fall of a child’s career.Parents that recognize any spark of talent in their child at a young age takes advantage of the opportunity to make their son/daughter a star. Living this dream through their child does not occur over night. Children are placed in talent shows, auditions, and attending different events in hopes to be signed with an agency that can help kick start their career in “Hollywood”.

The American reality series on TLC Toddlers & Tiaras, displays little girls from the ages of 2-10 that are paraded across the stage, fake teeth, fake tan, and real determination according to their parents. This is a prime example of the soliciting of these little girls that is causing major issues of child exploitation.

Pageant contestant Karen’s, mom “is not afraid to have a couple tears shed in the quest for the crown”, these parents are willing to put their child through it all and most importantly are not aware of the danger they are putting their son/daughters in. Parents exploit their daughters by changing their innocent youthful appearance to emulate that of a teenage girl. From big hair, tans, make-up & high heels society views these underage girls as a “sex symbol”. There are child molesters that purposely attend pageants to prey on little girls.

Eventually one of those little girls will be noticed and elevate their career to the point where they will need a publicist. ‘Think Public Relations’ discusses the topic of “Entertainment, Sports, and tourism, it illustrates the personal publicity the celebrities and athletes receive to remain an icon image in the public eye. “A dominant aspect of today’s mass media is the cult of celebrity.”

Cases like JonBenét Patricia Ramsey, shows the deadly outcomes of children put in the public eye. According to Wikipedia, Ramsey was born on August 6, 1990 and died December 25, 1996 “she was an American child beauty pageant contestant who was murdered in her home in Boulder, Colorado in 1996. The six-year-olds body was found in the basement of the family home. She had been struck on the head and strangled. The case, which after several grand jury hearings remains unsolved, and to today it continues to generate in public and media” She would have recently celebrated her 21st birthday.

Not at all, in no way shape or form, am I against children reaching towards the stars or getting involved in extracurricular activities or anything of that nature, I welcome it being done the right way. My niece was recently crowned Miss Michigan Princess 2011 with the National American Miss Pageant organization.

This is an all-natural beauty pageant and it requires contestants and winners to be involved in community services and other volunteer work to give back. Their mission as the NAM is “dedicated to celebrating America’s greatness and encouraging its future leaders. Each year, the pageant awards one million dollars in cash, scholarships and prizes to recognize and assist the development of young women nationwide.” I believe that whatever parents chose to have their child partake in, they need to get a positive message out of it and not just look at it as a competition.

My goal as a Auntie and Student is to make parents all across the world aware of the severities of exploiting their children for fame and fortune, and when it involves the harm of children some action needs to be taken place.The National Center for Missing and Exploited Children (NCMEC) is a private, non-profit organization established in 1984 by the United States Congress. This PR firm is taking steps at creating awareness of this issue………………..

Brittany K. Thornton

Hunger…What to eat?

As a college student my eating habits has become horrible. I have went from daily 3 course meals to snatching whatever I can get through out the day, or as of now once a day.

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